UGG's Positioning

For UGG, they need to have a good positioning since they are a higher end shoe company. UGG Australia shoes can be found online, and in certain stores, which some stores are the ones that many teenagers go into. UGG has competition, like Emu, but UGG Australia has held a reputation of being comfortable and luxurious. Anytime you go to a store, you at least see five or more people wearing UGGs, which is like an advertisment for them. They have held their reputation for the past few years, as they have been growing. More and more people are seeing that their products are worth the price and are buying them more than they did in the past. I think as UGG continues to make new boots and shoes, and new colors, then they will continue to be one of the leading luxurious shoe companies.