Core Competency

For UGGs, I think that their biggest core competency is their products, and the place. UGG products are fashionable, and very comfortable. They make all products from footwear, to outerwear, to some home decor. Their products can also be purchased for women, men or children. All of their footwear are very comfortable, made of sheepskin. Their second core competency is their place. They distribute their products to certain stores around the world, they also sell their products online, and they have a few UGG stores around the world as well. You can find UGG products at almost any mall, or many places online.