Mission Statement

UGG Australia's Mission Statement is as follows:


"UGG® Australia delivers on its promise of luxury and comfort. UGG® Australia is about accessible luxury. Our products fit into the consumer's every day life offering them products that are fashionable, comfortable, and attainable. The UGG® Australia product platform is directed toward consumers who value luxury, comfort and the highest quality footwear available. Only the finest materials are used in the construction of our products - the highest quality leathers and suedes, and of course, the world's finest sheepskin. UGG® Australia is the world's largest purveyor of grade-A sheepskin. We take great care to ensure that every shoe is going to feel great from the moment our consumer tries it on."


The mission statement greatly reflects how UGG Australia's products are, comfortable and luxurious. It tells you what the UGG products are made from, and that they want anyone who wears them to always feel comfortable while wearing their products. Their mission statement explains just how they want people who are buying their products to feel while wearing the products. I also think that it shows people that they are a more high-end dealer of products, as many people do know they are quite pricey, but I believe their products are worth it.