Monday, March 16, 2009

UGG Australia's Target Markets

With UGG's reputation, being comfortable and luxurious, they have reached out and collected their target markets. I think that UGG has formed one particular target market, young to middle aged women and men that is in the upper middle class and higher who live a luxurious or fashionable life. 
UGG Australia has gathered a target market of people who are young to middle aged women and some men. With their comfortable footwear, they attract people who want to feel comfortable but also be fashionable. They have created different types of footwear, from sandals and slippers to boots. They also come in different colors, so customers can get different colors to match any outfit. 
UGG also gathered a target market of people who are in the upper middle class and higher. With their higher prices for their products, many people who are financially stable buy UGG products. Also, you normally see people who are of a higher class, and who live luxurious lives wearing or buying UGG products. 
Every customer who buys UGG products, has known people who have bought the product and who have already purchased a product from UGG. Many of the consumers know the product before they buy it, so they know that they are getting a good product for the money they are spending on it. These people know the UGG products, and know that they are comfortable and luxurious.
UGG Australia has gotten these target markets, and I do not believe that they will change, unless the company changes itself. All consumers of UGG know and love the products, and keep purchasing because they know that they are getting a good quality of a product for their money. These target markets have stayed the same since UGG came around, and will stick around for awhile.